Our methodology

• We analyse the consumer’s purchasing dynamics
• We define the display and communication standards for the point of sale and we monitor compliance.
• We analyse the different perceptions of the marketing mix (of a product/brand or of a point of sale) on the part of the different participants involved (consumers/brand owner/point of sale managers)
• We carry out economic analyses on the profitability of the point of sale/product categories and brands.
• We analyse and compare the quantitative, qualitative, potential and synergy performances of the activities.
• We define the standards of service to the customer and we monitor compliance.