The focus of our activities
Services for Points of Sale:
we help points of sale to have a better understanding of their customers’ requirements and purchasing behaviour, to reorganise the sales area, promotional and communication effectiveness, the profitability of the areas, and the quality of service to the customer, with the objective of increasing the shop’s performance.
Services for brands in the Points of Sale:
we help producers to understand the purchasing dynamics of their brand inside the point of sale, to manage the sales areas of products in the best way, to develop profitability and to increase promotional effectiveness with the objective of increasing sell out.
| The consumer |
We observe and analyse consumers’ purchasing behaviour in front of the shelves and the impact of the point of sale’s physical structure and layout. We define groups of consumers with different characteristics and requirements, carrying out tailor-made promotions and events in the store. |
| The sales area |
On the basis of the consumer’s behaviour and of sales data, we define an optimal visit route, identifying the role, sequence and display space of product categories, the visibility of reference products, and ideal assortments.
We identify the points of sale’s standards of effectiveness and we train the staff in order to ensure compliance and application over time. |
| The products |
Based on observation of both the consumer and the sales area, we define the standards for display, assortment and communication of the brand. We analyse the marketing mix specific to the point of sale, that is, the effectiveness and impact of the packaging on the shelves, the price positioning, the promotional policy, the perception of the product’s quality and the effectiveness of communication for the point of sale. We outline the tactical development of the brand in order to obtain the maximum levels of effectiveness in the point of sale. |
| The service |
We analyse the portfolio of services offered by the point of sale, evaluating their range and quality. We measure the perception of the service on the part of the consumer.
We define the standards of service to the customer, the training methods and instruments for the point of sale’s staff, taking responsibility for the application of, and the measurement of compliance with, these standards. |
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Who we are
