POP Consulting’s team can plan and organize several kinds of events.

Events taking place inside retail points play a pivotal role in communication and marketing strategies due to their interactivity and emotional impact.

POP Consulting experts are able to study targeted strategies specific to the needs and features of the points of sale, ensuring maximum coherence with brand image and  communication while adapting the planning phase to the characteristics of the target market.

POP Consulting experts assist points of sale, based on their requirements, in different kinds of events such as: 

• Point of sale openings and in-store events: openings, inaugurations, product presentation.
• Promotional events: “in and out of store” presentation of products and services.
• Product launch: product presentation to both a target and wide audience.
• Press events: press and educational conferences.

POP Consulting’s team offers a complete service by assisting their customers from the project’s initiatiion to its closing and monitoring phase. 

Besides event planning, product display is also a strong communication and marketing leverage. Based on the underlying strategy of the point of sale, POP Consulting’s professionals study the optimal product display and store layout in order to offer customers a pleasant shopping space, while increasing product visibility and sales. 

Pop Consulting’s category management  projects lay out commercial, marketing, and merchandising  strategies that increase in-store sales, in terms of both profits and  volumes.

Category management enables points of sale to be and stay coherent within consumers’ purchase decisions. The planning and implementation phases revolve around and are bound to the careful study of consumer behavior:POP Consulting experts can create the optimal display layout of the merchandise according to the function the products have for the consumer and in the selling process.

This way, the consumer is placed at beginning of the process point of its activity, granting the bases for its own marketing success.