POP Consulting has always carryied on consultancies for corporations, developing remarkable competences in the outline of marketing strategies to promote services, products and activities addressed to different targets.

POP Consulting is aware of the importance of the territorial marketing in Italy: it is an fundamental element  to strengthen the cohesion of the people, for promoting the territory services and products in the world.

Thanks to its consultancy experience by important italian territorial corporations, POP Consulting managers are able to point out the marketing strategies more suitable for promoting a territory, from the communication and marketing strategies to the relationship with the tour operators, as far as the organization of event, in order to increase the users number and give an effective support.

Starting from the analysis of the current territory services, POP Consulting is able to plan several kinds of actions, which can be put  into a coherent structured marketing plan.

 POP Consulting consultants are also skilled in the study and realization of services such as:

• The building of tourist packages.
• The promotional management and the definition of it.
• The realization of launching campaigns for services, products and activities.
• The management of the relation with tour operator, travel agencies and territorial tourist offices.
• The plan and realization of communication and marketing materials.
• The valorization of the territorial brands.

POP Consulting experts follow all the marketing strategy stages, their planning, their realization ,the events, taking particular care for the training of the promoters, which are figures who have a great importance because are always in contact with the prospective customer base.

These are the stages followed by POP Consulting consultantsfor the realization of the events:

• The planning of the events on the territory (considering the most suitable period, how much they last, and so on…).
• The choice and organization of co-marketing activities, of collaborations and/or co-financings from other corporations or  private companies and enterprises, interested in  associating their brand to the initiative.
• The outline of targets and locations, characterized by an high flow of potential users/consumers (markets, stations, airports and so on…).
• Definition of the events (promotional, sporty, cultural, business…) and realization of specific materials.
• Definition of public relations and communication activities to support the event.
• Realization of audiovisual materials of post event for spreading its divulgation.
• The monitoring of the results achieved.