POP Consulting  experts are able to structure marketing plans suitable for its customers, standing by them from the starting strategic stage to the operative one, both in reference to specific plans, and offering in a continuative way a service of marketing office  in outsourcing.

The activities are made up of different kinds of initiatives, such as the management of the relationship with the customer base and the realization of events and communication strategies.

The events organized by POP Consulting can vehicle personalized and high impact messages ,through the presentation of the activity and the services provided, with an high remembering rate from the potential customer base.

POP Consulting plans several kinds of events such as:

• The product launching: product presentation to a specific and massive public.
• The events B2B: fairs, meetings, conventions, events  dedicated to the sales reinforcement , to the distributors, to the partners.
• Events B2C: exhibitions addressed to the public.
• Sport events: sport manifestations.
• Press events: press conferences and educational conferences.
• Educational events: workshop and educational meetings about communication and marketing subjects, and company team buildings.

With regard to the communication media choice, POP Consulting settles its techniques on the concrete realization of the indications provided by a first analysis of the current situation, of the media employed, of the outlayes realized and of the effective economic returns obtained by them, in terms of acknowledgment and increase of the sales.

Then, POP Consulting experts carry on a media strategy which is very effective because it aims at the maximum coherence with the image  of the company and of the products, considering the budget and the merchandising: for each target and product will be pointed out the more interesting media with which having contacts, the ideal timing and the most incisive messages.

Finally the results will be monitored in a steady way, in order to check the target reactions and to reach the profits and an increase of the positively image of the customer.

Thanks to web 2.0 features, easy to use, the web becomes a relation medium with a wide public. Through particular actions is possible to be addressed to specific groups and is also possible to receive immediate feedbacks, it is possible to find and be founded by new customers, and creating a relation with them.

POP Consulting is not only experienced in web site studies, but also in:

• The creation and defence of forum and blogs: through the check of the results and continual interaction.
• Graphic planning with the enter of newsletters to database and then the monitoring of it.
• Viral Marketing: it is the interaction with the main social networks, aiming at increasing the brand fame and the  monitoring of the feedback about the company or about the products in the web.
• The Web site index: it is the index plan, which assures visibility to the web site of the company providing new important contacts.

POP Consulting carries out the analysis and defines the best strategy with regard to these instruments, in order to offer to the customer great results.