B2C - Business to Consumer, that is to say companies addressed directly to the final consumer

Thanks to its pluriannual experience POP Consulting provides the ideal subjects for standing by the companies in the creation and support of their marketing systems.

Aware of the importance of the commercial policies for the success of the marketing strategies of the different companies, POP Consulting experts stand by the choices of their customers always starting from a scientific approach based on the results of empirical researches.

POP Consulting support is about :

• The enlargement of the direct distribution system: it consist researches about areas which are  more suitable for the openings of new shops, standing by the customer for opening and managing the point of sale.
• The creation of a franchising distribution system la: the  franchising formula can be an effective method for increasing the sales without increasing the management costs of the points of sale. POP Consulting consultants study the most suitable marketing strategy for improving your activity.
• The opening of temporary shops, both for the image of the brand, and for increasing the sales, mostly in the areas not presided by settle shops or shops in franchising.

As regard to the research of new customers , POP Consulting is able  to make actions on the field, thanks to an expert researchers system, which aims at outline the prospective customers, according to the different territorial areas, thanks to the break up and the selection of the target, which is also provided through lists about the consumers habits of purchase.