POP Consulting experts are able to carry on analysis of the trade systems and are able to stand by their customers during the different stages of creation, enlargement and support of the commercial systems.

Starting from the analysis of the current situation POP Consulting consultants are able to point out the critical and not productive elements, both for the structure and for the human capital, in order to improve the areas which have gaps.

These are the areas of marketing development in which POP Consulting is specialized:

• The Commercial system enlargement: the support which POP Consulting can provide regards different marketing strategies among which there is the creation of an own distribution system.
• The entrance in new channels: in a traditional way, such as the linking and the management with the big distribution and the shops net, and in a new way through channels such as the e-commerce, that is to say the on-line sale.
• The Management of the relation with the commercial system: it consists in bringing to the system all the possibile informations about the products, with the marketing support more suitable to optimize the sales, and collecting informations from the web  about the feedback .
• Retail management: POP Consulting consultants are skilled in the management about the relations with the retail systems. The creation of steady and constant relationships, settled on the objectives sharing, on confidence and collaboration, is  fondamental for operating having profits without conflicts.
• Trainig courses for commercial system and post sales: the subjects faced are the sales marketing, the communication, the points of sale management the telemarketing, and so on…

POP Consulting is also able to provide support for:

• the research of marketing partners: starting from a particular analysis, we are looking for potential partners in the reference territory, able to give complementary services and a complete and satisfying offering to the final customer. 
• The outline of the settings for new points of sales: POP Consulting offers a specific consultancy  in the research of the best settings, suitable for the openings of new points of sale, taking care of all the variables which can influence the economic results.
• Field surveys: the marketing surveys, which are useful for providing the success of new products, starting from an analysis of the offering and of the requirement, of the companies and of the final users. This is possible through the study of the needs of the customer and through the study of the emerging sociocultural and economic trends. This is possible through individual interviews, or interviews with small groups with opinion leaders, for checking the consumers trend.