The team of  POP Consulting  can count on three different operating branch offices – one in Reggio Emilia, one in Fidenza (PR) and one in Milan.

The staff, starting from a definite marketing situation, is able to analyse in the best manner, the starting point of the plan, the objectives and the future vision, in order to study and plan the most effective and efficient actions which are suitable for bringing concrete results in terms of sales and earnings.

POP Consulting is, from ever, focused on the consumer: the timely identification of signals and market trends,  is fundamental for the success of any marketing policy.

In a situation of growing competition the attention must be concentrated on the consumer perception, on its expence and consumption habits and on its satisfaction, which is a fundamental element in order to reach the fidelity and confidence of the customer base.

POP Consulting leads qualitative and quantity reasearches: as regards to the first kind, POP Consulting organizes focus groups and face to face inerviews with consumers and opinion leaders, and also forum online, supervised by an expert consultant. The quantity researches consist in the valuation of the real economic response, consist in  promotional activities such as discounts, coupon and so on..., consists in  sales recovery and, as fundamental objective, in increasing the consumer fidelity.

All these activities are made analysing the pre and post promotional situation, because the task must not be limited to the single duration of the promotion and to its single product under: POP Consulting experts attention is always focused on results which last during the time, and which allow to obtain the increase of the sales in more products areas, or on the whole category.

Thanks to a continuous updating POP Consulting can give an useful support both in the typical mass media field (press, Tv, advertising, radio) and in the web field 2.0.

In detail, POP Consulting manages researches in different ways:

• Media research: it is an analysis of the media used, it is the elaboration of an ideal media strategy, with the final monitoring of the results.
• Feedback analysis online: it is the monitoring of the online discussions and surveys, through which can be pointed out, to the attention of the consumer, specific problems, ideas, subjects or future initiatives, receveing immediate and real feedback. Directly starting from the user opinion, will be possible to plan more effectivness actions and it is possible to aim at the most ambitious economic results and to the most ambitious results for the image.
• Monitoring and defence of the blog, forum and social network: in order to understand the consumers opinion with regards to your corporations and your services.

The approach linked to the research is also applied to the realization of communicative materials (catalogues, leaflets, web sites) which is anticipated by a stage of values analysis, by an analysis of the strong points, of the competitive situation and of the objectives: this will be useful for planning effective guidelines, which are coherent with the overall image of the customer reality.