Thanks to their expertise, POP Consulting’s team manages each activity of after-sale marketing, outlines the marketing plan, develops advertising strategies, handles public relations and coordinates communication strategies

POP Consulting’s solutions revolve around the customer, with the primary objective to increase companies’ sales and profits.

Service offering:

• Marketing plan development: any action plan starts from a punctual and scientific marketing research geared toward  understanding a company’s market, promoting its  brand and services, and monitoring its customers’ satisfaction.
• Marketing department in outsourcing: through a part-time or full-time service, POP Consulting experts can manage all marketing activities for  both special occasions, such as events or product launching, and  on an on-going basis. The absence of fixed costs and our consultants’ expertise allow for extreme service flexibility and effective results
• Customer Relationship Management: CRM allows to understand  customers’ features and to reach them effective marketing strategies. It also saves resources that would be otherwise wasted in traditional and massive initiatives, while providing useful  and cost-effective solutions to generate leads and to retain customers. CRM techniques are extremely useful to generate leads: POP Consulting personnel can rely on various   industry-related and professional associations databases that provide contact information for business development and sales initiatives.
• Design and crafting of special advertising material: aimed at increasing brand visibility and promotion, sales, through the set up of displayers and the creation of catalogues, videos and promotional flyers.

POP Consulting team can also assist their  customers in planning promotion and visibility campaigns, through both traditional media (press, TV, advertising, radio), and the internet.